Frequently Asked Questions

Is this a discount or limited-service model?No. We’re full-service, start to finish. That means professional photography, marketing, negotiations, paperwork, and guiding you through closing. The difference is, we charge a flat fee instead of taking a percentage.

How can you offer full service for a flat fee?Inflation is real, and when home values shot up nearly 40% during Covid, every Realtor got a big raise. We don't believe we should be taking more money out of your pocket for something like that when we were getting by just fine before. On top of that our business is built for efficiency and fairness. By cutting unnecessary overhead and streamlining our process, we’re able to pass savings directly to you, without cutting corners.

What’s included in the flat fee?Everything you'd expect from a top-tier listing: market analysis, pricing strategy, MLS listing, professional photography, social media marketing, negotiations, paperwork management, closing coordination — and more depending on the plan you choose.

How does this compare to using a traditional agent?You get the same (or better) service you'd expect from a full-commission agent, but without paying a percentage. We believe your home’s price shouldn’t determine what your agent earns.

Doesn’t a commission-based structure motivate agents to get me the best price?It’s a reasonable assumption — but in reality, that incentive rarely plays out the way people think. After over a decade in this industry, I’ve seen countless examples of agents doing the opposite. Behind the scenes, many listings include private agent-only notes that say things like “bring any offer” or “seller is motivated.” I’ve personally had agents tell me exactly how low they think their clients will go — not because it's strategic, but because they just want the deal closed.The truth is, the extra money an agent makes from negotiating a higher price is often minimal. A $10,000 price bump only adds about $300 to a 3% commission — and after broker splits, business expenses, and taxes, it’s barely noticeable. That’s not enough to drive someone to fight tooth and nail for your top dollar.I launched this flat-fee model because I was tired of the traditional system that too often puts the deal before the client. With me, your success isn't tied to a percentage — it's tied to delivering real results, full service, and a smarter way to sell that keeps more of your money where it belongs: with you.

What's the difference between this and the other flat fee services out there?Great question and here’s something to think about: imagine getting paid $2,500 to list a home. Out of that, you still have to cover marketing costs, business operating expenses, and personal living expenses.So how much can they realistically reinvest into promoting your home to help it stand out? A strong advertising push alone can cost $1,000 or more. Are they going to pull that from their own pocket if they’re not closing 4-6 deals a month just to stay afloat?Many discount models rely on volume over quality, which can work in a hot seller’s market. Like during COVID when homes were practically selling themselves. But since the market drastically cooled and became more balanced, that approach has proven to be unsustainable. The two biggest discount brokerages in our area have a combined total of just three sales in the past 18 months and are now phased out of business.We take a different approach. We focus on delivering real service, with real marketing, for a fair and transparent flat fee. That way, you get both the savings and the results.

How does payment work? Do we have to pay anything upfront?Not at all. You don’t pay a single penny until your home sells.There are no upfront fees, no hidden charges, and no surprise costs. We take on all the upfront work — from professional photos to marketing and staging— at our own risk. That way, you know we’re fully invested in your success from day one. If your home doesn’t sell, you don’t owe us anything. It’s that simple.

Are there any hidden fees?No. Our pricing is fully transparent and disclosed upfront. If there are any optional services beyond your selected package, they’ll be clearly communicated in advance. We will also provide you with a net sheet showing your total expenses (including our services) before, during and at the end of the escrow process, so you know exactly where your money is going every step of the way.

Do I still need to pay a buyer’s agent commission?That’s quickly becoming a thing of the past. While many agents will still ask you to cover it, the truth is the decision is completely in your hands. You’re no longer locked into old industry norms, and part of my job is helping you navigate those options strategically. In many cases, we’re able to limit or even eliminate that cost altogether.

We don’t want to be locked into a contract in case something goes wrong. How long is the commitment if we hire you?Unlike most agents, we offer a simple anytime cancellation policy. So while our standard contract agreement is 6 months, our policy gives you the freedom to cancel at any point if you’re not satisfied with our performance, our service, or even if your plans change.We believe that trust should be earned throughout the process, not just signed into a contract. If we’re not delivering, you should have the freedom to walk away.

Why don’t more agents work this way?Traditional commission structures are deeply ingrained in the industry, starting from the top. Every broker pushes their agents to fight for 3% and it's been this way for decades. But times have changed. You don't need an agent to see a list of homes anymore. The world has advanced and we believe it's time the commission structure does too.

What types of properties do you work with?We work with all types of residential homes from condos, investment properties and traditional homes to high end and luxury properties. The flat fee structure makes sense whether you’re selling a $400K home or a $1M one.

Do you offer buyer services too?Absolutely. While this page focuses on our flat-fee selling service, we also work with buyers and provide full support from start to finish — from the first home tour to closing. If you're both buying and selling, we can even bundle both services to save you even more. You can click here to learn more about our buyer services.

What areas do you service?We primarily serve clients throughout Stanislaus, Merced, and San Joaquin Counties, including cities like Modesto, Turlock, Merced, Manteca, and surrounding communities. This region is our home base, and we know the neighborhoods, pricing trends, and buyer behavior inside and out. If you're located nearby and unsure whether you're in our service area, feel free to reach out, we're always happy to help clarify.

How do I get started?Click the button below to go to see our services and select the one you think would work best for you. Once you make your choice you will be directed to a page where you will be able to select a time to schedule an over the phone consultation. During that call we will discuss more details of how our process works, answer your questions, and help you decide if we’re a good fit together.

• Get Started Now

Frequently Asked Questions

Is this a discount or limited-service model?No. We’re full-service, start to finish. That means professional photography, marketing, negotiations, paperwork, and guiding you through closing. The difference is, we charge a flat fee instead of taking a percentage.

How can you offer full service for a flat fee?Inflation is real, and when home values shot up nearly 40% during Covid, every Realtor got a big raise. We don't believe we should be taking more money out of your pocket for something like that when we were getting by just fine before. On top of that our business is built for efficiency and fairness. By cutting unnecessary overhead and streamlining our process, we’re able to pass savings directly to you, without cutting corners.

What’s included in the flat fee?Everything you'd expect from a top-tier listing: market analysis, pricing strategy, MLS listing, professional photography, social media marketing, negotiations, paperwork management, closing coordination — and more depending on the plan you choose.

How does this compare to using a traditional agent?You get the same (or better) service you'd expect from a full-commission agent, but without paying a percentage. We believe your home’s price shouldn’t determine what your agent earns.

Doesn’t a commission-based structure motivate agents to get me the best price?It’s a reasonable assumption — but in reality, that incentive rarely plays out the way people think. After over a decade in this industry, I’ve seen countless examples of agents doing the opposite. Behind the scenes, many listings include private agent-only notes that say things like “bring any offer” or “seller is motivated.” I’ve personally had agents tell me exactly how low they think their clients will go — not because it's strategic, but because they just want the deal closed.The truth is, the extra money an agent makes from negotiating a higher price is often minimal. A $10,000 price bump only adds about $300 to a 3% commission — and after broker splits, business expenses, and taxes, it’s barely noticeable. That’s not enough to drive someone to fight tooth and nail for your top dollar.I launched this flat-fee model because I was tired of the traditional system that too often puts the deal before the client. With me, your success isn't tied to a percentage — it's tied to delivering real results, full service, and a smarter way to sell that keeps more of your money where it belongs: with you.

What's the difference between this and the other flat fee services out there?It’s true, there are discount services out there that promise “full service” for a fraction of the cost. But having worked in this industry for over a decade, I can confidently say most of these models just don’t hold up under scrutiny.I routinely invest more than half of what those companies charge just on marketing and promotion for a single listing. When you're only collecting a few thousand dollars total, there simply isn’t enough room to deliver true full-service representation, unless you're cutting major corners.These operations are built on volume. Their goal is to take on as many listings as possible, often with minimal support, limited strategy, and no long-term commitment to the client. That kind of model may survive in a booming seller’s market, where homes sell with little effort. But when the market shifts, as it has, these companies tend to vanish. Case in point: the two largest discount brokerages in our area haven’t closed a sale in years and are now virtually inactive.What we offer is different. Our focus isn’t on quantity — it’s on quality. We take on fewer listings so we can give each one the time, energy, and marketing push it deserves. Because when you’re selling your biggest asset, “good enough” isn’t good enough.

How does payment work? Do we have to pay anything upfront?Not at all. You don’t pay a single penny until your home sells.There are no upfront fees, no hidden charges, and no surprise costs. We take on all the upfront work — from professional photos to marketing and staging— at our own risk. That way, you know we’re fully invested in your success from day one. If your home doesn’t sell, you don’t owe us anything. It’s that simple.

Are there any hidden fees?No. Our pricing is fully transparent and disclosed upfront. If there are any optional services beyond your selected package, they’ll be clearly communicated in advance. We will also provide you with a net sheet showing your total expenses (including our services) before, during and at the end of the escrow process, so you know exactly where your money is going every step of the way.

Do I still need to pay a buyer’s agent commission?That’s quickly becoming a thing of the past. While many agents will still ask you to cover it, the truth is the decision is completely in your hands. You’re no longer locked into old industry norms, and part of my job is helping you navigate those options strategically. In many cases, we’re able to limit or even eliminate that cost altogether.

We don’t want to be locked into a contract in case something goes wrong. How long is the commitment if we hire you?Unlike most agents, we offer a simple anytime cancellation policy. So while our standard contract agreement is 6 months, our policy gives you the freedom to cancel at any point if you’re not satisfied with our performance, our service, or even if your plans change.We believe that trust should be earned throughout the process, not just signed into a contract. If we’re not delivering, you should have the freedom to walk away.

Why don’t more agents work this way?The traditional 5–6% commission model dates back to the mid-1900s, when real estate operated very differently. There was no MLS or internet — buyers had to visit a brokerage just to see what homes were available, and sellers relied on agents to get their property in front of those buyers. Back then, the commission often reflected the true gatekeeping role agents played.But the industry has changed — homebuyers now have instant access to listings, neighborhood data, and even virtual tours. What hasn’t changed? The commission structure. And much of that is by design.Speaking from experience in the trenches, brokers and managers still push their agents to fight for 3% — from the day they join to the day they leave. Not because it’s what’s best for the client, but because it’s what keeps the old system profitable.We believe it’s time for a smarter, more transparent approach that reflects today’s reality — one where you only pay for the value you actually receive.

What types of properties do you work with?We work with all types of residential homes from condos, investment properties and traditional homes to high end and luxury properties. The flat fee structure makes sense whether you’re selling a $400K home or a $1M one.

Do you offer buyer services too?Absolutely. While this page focuses on our flat-fee selling service, we also work with buyers and provide full support from start to finish — from the first home tour to closing. If you're both buying and selling, we can even bundle both services to save you even more. You can click here to learn more about our buyer services.

What areas do you service?We primarily serve clients throughout Stanislaus, Merced, and San Joaquin Counties, including cities like Modesto, Turlock, Merced, Manteca, and surrounding communities. This region is our home base, and we know the neighborhoods, pricing trends, and buyer behavior inside and out. If you're located nearby and unsure whether you're in our service area, feel free to reach out, we're always happy to help clarify.

How do I get started?Click the button below to go to see our services and select the one you think would work best for you. Once you make your choice you will be directed to a page where you will be able to select a time to schedule an over the phone consultation. During that call we will discuss more details of how our process works, answer your questions, and help you decide if we’re a good fit together.

• Get Started Now

You're One Step Closer to Selling Smart

You’ve chosen our Essential Services plan — a full-service, value-forward option built to deliver exceptional results at a fair, flat rate.

You’ve chosen our Essential Services plan — a full-service, value-forward option built to deliver exceptional results at a fair, flat rate.

Common Questions

I’ve seen other flat fee services that will list my home for $2,500. Why shouldn’t I just go with them?It’s true, there are discount services out there that promise “full service” for a fraction of the cost. But having worked in this industry for over a decade, I can confidently say most of these models just don’t hold up under scrutiny.I routinely invest more than half of what those companies charge just on marketing and promotion for a single listing. When you're only collecting a few thousand dollars total, there simply isn’t enough room to deliver true full-service representation, unless you're cutting major corners.These operations are built on volume. Their goal is to take on as many listings as possible, often with minimal support, limited strategy, and no long-term commitment to the client. That kind of model may survive in a booming seller’s market, where homes sell with little effort. But when the market shifts, as it has, these companies tend to vanish. Case in point: the two largest discount brokerages in our area haven’t closed a sale in years and are now virtually inactive.What we offer is different. Our focus isn’t on quantity — it’s on quality. We take on fewer listings so we can give each one the time, energy, and marketing push it deserves. Because when you’re selling your biggest asset, “good enough” isn’t good enough.

How can you offer full service for a flat fee?Inflation is real, and when home values shot up nearly 40% during Covid, every Realtor got a big raise. We don't believe we should be taking more money out of your pocket for something like that when we were getting by just fine before. On top of that our business is built for efficiency and fairness. By cutting unnecessary overhead and streamlining our process, we’re able to pass savings directly to you, without cutting corners.

How does payment work? Do we have to pay anything upfront?Not at all. You don’t pay a single penny until your home sells.There are no upfront fees, no hidden charges, and no surprise costs. We take on all the upfront work — from professional photos to marketing and staging— at our own risk. That way, you know we’re fully invested in your success from day one. If your home doesn’t sell, you don’t owe us anything. It’s that simple.

What if I have more questions?We don't believe in rushing into contracts, so before we ever discuss working together we go through a consultation call to go over the details of our services and address any questions you might have. After the consultation call you will have all of the information you need to decide if this is something that fits what you are looking for.

What happens after I schedule a call?Once you have confirmed your time we will give you a call to further discuss more details about our services, your goals, and if what we offer aligns with what you are looking for. If it makes sense, we will then schedule a time to look at the home and discuss the final details of working together. By then you will have all of the information you need to make a confident decision.

• Get Started Now

You're One Step Closer to Selling Smart

You've chosen the Signature Service — our most complete and strategic selling experience.This plan is built for homeowners who want to maximize their sale price, attract serious buyers through expert-level marketing, and walk away with the strongest possible result. It's everything we offer, executed with care, precision, and a results-driven approach.

You've chosen the Signature Service — our most complete and strategic selling experience.
This plan is built for homeowners who want to maximize their sale price, attract serious buyers through expert-level marketing, and walk away with the strongest possible result. It's everything we offer, executed with care, precision, and a results-driven approach.

Common Questions

Why is there limited availability for Priority Service?Priority Service means you're first in line for time, attention, and resources — depending on the circumstances (ex. escrow closing soon) we generally only allow two or three at a time to protect that level of service. If you're interested, we recommend reaching out soon.

How does payment work? Do we have to pay anything upfront?Not at all. You don’t pay a single penny until your home sells.There are no upfront fees, no hidden charges, and no surprise costs. We take on all the upfront work — from professional photos to marketing and staging— at our own risk. That way, you know we’re fully invested in your success from day one. If your home doesn’t sell, you don’t owe us anything. It’s that simple.

Can I downgrade to Essentials later?Yes — as long as we haven’t yet begun any of the Signature-exclusive services, such as staging, pre-launch buzz, or targeted ad campaigns. You’ll have full clarity on when these steps are scheduled, so there’s no confusion or surprises. If you're unsure, we’ll walk through the timeline together before moving forward.

What if I have more questions?We don't believe in rushing into contracts, so before we ever discuss working together we go through a consultation call to go over the details of our services and address any questions you might have. After the consultation call you will have all of the information you need to decide if this is something that fits what you are looking for.

What happens after I schedule a call?Once you have confirmed your time we will give you a call to further discuss more details about our services, your goals, and if what we offer aligns with what you are looking for. If it makes sense, we will then schedule a time to look at the home and discuss the final details of working together. By then you will have all of the information you need to make a confident decision.

• Get Started Now

Full-Service Buyer Support — Built Around You

Whether you’re buying your first home or your next one, we tailor our services to match your goals, budget, and timeline — all while helping you save more than the traditional approach.

Whether you’re buying your first home or your next one, we tailor our services to match your goals, budget, and timeline — all while helping you save more than the traditional approach.

Common Questions

Do you work with buyers at any price point?Yes — with over 11 years of experience, we’ve helped buyers across every budget and property type. From $100,000 starter homes to estates over $1 million, we bring the same level of care, expertise, and strategy to every client. No matter your price point, you can feel confident you’re in capable hands.

Do you work with first-time buyers?Absolutely — and we treat first-time home buying as the meaningful milestone it is. We take an intentional, step-by-step approach to make sure you feel educated, supported, and excited at every stage. Helping people through this experience is something we’re truly passionate about — it’s not just real estate, it’s mentorship.

How does payment work? Do we have to pay anything upfront?There’s no upfront cost to work with us. Whether we tour 5 homes or 50, your price stays the same — and you don’t pay a thing until closing. It’s simple, transparent, and designed to keep the focus on finding the right home, not rushing the process.

What happens after I schedule a call?Once your time is confirmed, we’ll hop on a quick phone consultation to walk you through the unique benefits of our buyer services in detail — from how we help put more money in your pocket to the full hands on service you’ll receive at every step. If everything aligns, we’ll discuss next steps like getting your loan pre-approval or scheduling showings for homes that you love.

• Get Started Now